Insights from The Harris Poll23 September, 2020 | (01 hr)
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The Covid-19 pandemic has caused fear and distraction to permeate society - across all stakeholders. But companies and industries that have adjusted their actions and communications to address current crises are measurably standing out.
Join the Managing Director of The Harris Poll who will share data-driven findings and implications that business leaders can act on. Discover what companies can and should be doing to stand out during these uncertain times, as well as specific insights into industries that have surged to “once in a generation” inflections points (e.g. Pharma, Health Insurance).
By attending this webcast, viewers will be able to:
- Envision new strategies to help business leaders successfully speak out and take corrective action
- Challenge faulty or limiting beliefs that stall companies in taking corrective action
- Learn strategies to involve employees in transforming how their companies commit to corrective actions both internally and externally
The research presented will be both up to date, based on The Harris Poll’s weekly COVID tracker (started in Mid March) as well provide unique longitudinal context based on the recently released Axios Harris Poll 100 study (which is the 21st annual edition of The Harris Poll’s annual RQ study).
Craig E. Carroll, PhD
Craig E. Carroll leads The Conference Board Communications Institute and is the Executive Director of the Observatory on Corporate Reputation® (OCR Network). Craig has published three of the leading research compendiums on corporate reputation: Corporate Reputation and the News Media...Full Bio
Rob Jekielek has over 18 years of experience leading the development of transformational brand and reputation programs, working as an adviser to senior executives at some of the world's largest and most influential organizations. He brings extensive expertise building and executing ente...Full Bio
Chiqui Cartagena is Chief Marketing Officer and Center Leader, Marketing & Communications of The Conference Board.
Before joining The Conference Board, Chiqui worked as the Senior Vice President of Political & Advocacy Group at Univision Communications Inc. (UCI), where ...Full Bio