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Corporate Empathy Without Alienation

05 November, 2020 | (01 hr)

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Within days after this year’s Presidential election, we may still not know which candidate has won. How do communications professionals respond in an uncertain climate and with increasing expectations that organizations speak out on social issues? Commenting on the election or deciding to remain silent are both fraught with risk.

Join this webcast to explore how companies can acknowledge the moment without entering the fray of politics.

By attending this webcast, viewers will be able to answer the following questions:

  • When half of the country risks feeling disenfranchised post-election, how can you construct a communications strategy that supports all employees?
  • How do communications professionals keep focused on their organization’s issues and agendas, while recognizing that many employees may experience a sense of loss compounded by social isolation?
  • How do we develop a communications response that recognizes today’s “corporate-purpose fatigue” and racial unrest?
  • What can companies do to express empathy for employees whose candidate may have lost, and not alienate employees whose political party won?

Who Should Attend: Chief Communication Officers and employee communication practitioners in all areas of corporate and organizational communication who would benefit from the information that can help them more effectively support employees during this difficult time.

Speakers

Lisa R. Davis

Lisa R. Davis
Senior Fellow
The Conference Board Marketing & Communications Center
Senior Managing Director
Teneo

Lisa R. Davis is Senior Managing Director with Teneo, a CEO advisory firm and Senior Fellow with The Conference Board. She is an acknowledged, award-winning executive with a proven track record of success in high-profile entities across corporate, government, non-profit and political sectors.

...Full Bio
Colin McConnell

Colin McConnell
Senior Fellow
The Conference Board Marketing & Communications Center

Colin McConnell is a Senior Fellow in The Conference Board Marketing & Communications Center and Former Chief Brand Officer at Prudential. Colin is a solutions-focused C-level strategist with more than 28 years of experience in marketing and communications. He enjoyed a multi-decade career wi...Full Bio

Devry Boughner Vorwerk

Devry Boughner Vorwerk
Senior Fellow
The Conference Board Marketing & Communications Center

Devry is a Senior Fellow in The Conference Board Marketing & Communications Center. She is Former Corporate VP, Global Corporate Affairs, Cargill, and CEO of her own consultancy, DevryBV Sustainable Strategies. Devry is a well-known international business leader with 20 years of combined...Full Bio

Craig E. Carroll, PhD

Craig E. Carroll, PhD (Moderator)
Leader
The Conference Board Communications Institute

Craig E. Carroll leads The Conference Board Communications Institute and is the Executive Director of the Observatory on Corporate Reputation® (OCR Network). Craig has published three of the leading research compendiums on corporate reputation: Corporate Reputation and the News Media...Full Bio

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