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5 minutes

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Why can some organizations innovate, time and again, while most cannot? You might think the key to innovation is attracting exceptional creative talent or making the right investments. All of these things may help – but there's only one way to ensure sustained innovation: you need to lead it.

In her new book, Collective Genius: The Art and Practice of Leading Innovation, leadership scholar, Linda Hill, along with co-authors, former Pixar tech wizard, Greg Brandeau, MIT researcher, Emily Truelove, and Being the Boss co-author, Kent Lineback, use stories from real-life innovation leaders from such top companies as Volkswagen, Google, eBay, and Pfizer to demonstrate how successful leaders create and sustain a culture where innovation is allowed to happen again and again.

Click here to order a copy of the book!

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