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24 February, 2015 | (01 hr)

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Impact investing is becoming an increasingly important part of a company’s corporate social responsibility efforts. Evaluating company performance and value often now includes evaluating its social impact. But what does that mean in practice? Impact can mean different things to different groups, depending on their objectives and their role in delivering a social program. And then there is the question of employee engagement and how company resources can be put to the most effective use to maximize effectiveness.

Key Learnings

  • Understand what social impact means from the employee and human resources perspective
  • Learn from examples of best practices in social impact measurement and reporting


Alexandra van der Ploeg

Alexandra van der Ploeg
Global CSR Program Lead

Alexandra van der Ploeg has been with SAP since 1999. She started with SAP Switzerland in charge of management development and over the course of the next ten years held various managerial positions in Human Resources. For the past four years, she has managed global CSR programs at SAP AG. ...Full Bio

Alex Parkinson

Alex Parkinson (Moderator)
Communications Institute Co-Leader
The Conference Board
Parky Communications

Alex Parkinson is Principal of Parky Communications, a communications agency specializing in sustainability and CSR reporting and communications. He serves as the Co-Leader of The Conference Board Corporate Communications Institute and is also Executive Editor of the organizat...Full Bio

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