20 November, 2018 | (01 hr)
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Organizations are adopting customer-centric strategies to counter commoditization and find competitive advantage. While customer experience is increasingly a priority, many CX programs are failing to deliver the growth, loyalty, and profitability expected.
Join us for this webcast as our guest speaker, Stuart Crawford-Browne, a regular judge of the UK Customer Experience Awards, shares his insights on how developing a customer-obsessed culture can help achieve competitive advantage.
- How culture can play an important role in developing ‘customer obsession’
- Which leadership behaviors and disciplines are key to success
- How to make better use of tech and digital platforms
- Best practices in CX from UK organizations
Stuart Crawford-Browne is an international researcher and marketing professional, with expertise in brand and customer experience management, employee engagement, innovation, technology and business strategy. He writes articles and white papers for CX Magazine, CMO.com, Bankershub and WARC. He al...Full Bio
Demet Tunç leads the Customer Experience Council at the Conference Board. She also provides consultancy & project management services - from strategy to execution with a hands-on approach - in marketing, customer experience and commercial management. Demet started her career as a brand...Full Bio