07 March, 2019 | (01 hr)
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We live in the age of the customer. Today the customers are more informed than ever. They have access not only to everything they want relating to your products and services, but also to the information that influences how they think about you and about the other customers’ experiences with your company. The only way to remain competitive today and into the future will be with an organizational culture that puts the customer at the heart of its operations.
Join this webcast to learn more about:
- Why being a customer-obsessed organization is your only competitive advantage in today’s highly disruptive and rapidly changing environment
- Lessons from the world’s most customer-obsessed companies
- How leaders at every level can create an organization that aligns its culture to the needs of the customer
- How to make customer obsession a reality in your company by benchmarking and building a road map to develop your company’s capabilities.
Chris L. Brown
Chris L Brown is the co-author of the award winning book, The Customer Culture Imperative. He specializes in working with companies to create customer-obsessed cultures and is currently the CEO of MarketCulture. His previous post as Marketing Director for Hewlett-Packard, South Pacific Regio...Full Bio
Demet Tunç leads the Customer Experience Council at the Conference Board. She also provides consultancy & project management services - from strategy to execution with a hands-on approach - in marketing, customer experience and commercial management. Demet started her career as a brand...Full Bio