21 November, 2019 | (01 hr)
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Consumers have been increasingly interested in sustainability. While sustainability initiatives have become staples of corporate strategy in many companies around the globe, important questions remain.
This episode will feature insights on some of those questions from the The Conference Board Global Consumer Confidence Survey, conducted in collaboration with Nielsen in 64 markets throughout Asia, Europe, Latin America, the Middle East, Africa, and North America. Business executives will join the discussion to share their perspective, experiences, and best practices.
- What consumers mean by “sustainability” and how they view certain business sectors’ and policy makers’ sustainability efforts
- Why consumers buy, don’t buy, and switch to and from sustainable brands and how they respond to brands that support certain social causes
- How companies keep track of and respond to consumers’ attitudes, preferences, expectations, and perceptions regarding corporate sustainability features
- Best practices to innovate around customers’ sustainability interest and build sustainability-based brand equity
Denise Dahlhoff, Ph.D.
Denise Dahlhoff is the Senior Researcher for consumer research at The Conference Board, working in the Economy, Strategy & Finance and Marketing & Communications Centers. Previously, she was the Research Director of the Wharton School’s Baker Retailing Center and also held positions...Full Bio
Rick Merriman leads the Consumer Insight organization for Disney Parks, Experiences & Products (DPEP) where he is responsible for infusing consumer-centric thinking and decision-making into DPEP’s domestic businesses, including Walt Disney World, Disneyland, Disney Cruise Line, Disney V...Full Bio
Dr. Uwe G. Schulte
Dr. Uwe G. Schulte is Leader, Global Sustainability Centre, and Program Director for the European Sustainability Council at The Conference Board.
Schulte was executive director of the INSEAD Social Innovation Centre and spent most of his professional career at Unilever. In his final role,...Full Bio