The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 

The Brutal Truth about Social Media, Influencers & Ad Agencies



31 October, 2019 | (01 hr)

Sign In to access this Webcast

Sign In

Are ad agencies being fooled by online media and wasting big clients’ money? Bob Hoffman, Chief Aggravation Officer of Type A Group and a well-known industry disrupter, thinks so. He cites numerous scandals and revelations about corruption, fraud, and lies in the online advertising ecosystem as evidence.

By concealing their knowledge of deceit and dishonesty in online media, the ad industry has failed at one of their most consequential responsibilities – being trustworthy stewards of their clients' money.

Join us for our October Marketing & Communications Center Chat webcast, led by Marketing Institute Leader JP Kuehlwein, as he and Bob discuss:

  • Are your online ad dollars being effectively managed by your ad agency? 
  • What do recent scandals in online media say about the future of online media? 
  • Are online media buying functions being moved in house?
  • To what extent do digital and social media really create a following and build your brand?
  • Are the problems with online media going to get better?

Who Should Attend: CMOs, marketing executives, marketing advisers, social and digital media managers, customer relations managers, brand community manager, finance managers, communications managers, media planners

Speakers

Bob Hoffman

Bob Hoffman
Chief Aggravation Officer
Type A Group

Bob Hoffman is the author of four Amazon #1 best-selling books about advertising. He is also one of the most sought-after international speakers on advertising and marketing.

One of his books, "BadMen: How Advertising Went From A Minor Annoyance To A Major Menace" ex...Full Bio

JP Kuehlwein

JP Kuehlwein
Marketing Institute Leader
The Conference Board
Communications Institute Co-Leader
The Conference Board

JP Kuehlwein is the co-founder of ‘Ueber-Brands’ a firm that helps owners elevate their brands to make them peerless, priceless and profitable.  He previously was Executive Vice President at Frédéric Fekkai & Co, a prestige salon- and retail hai...Full Bio

Chiqui Cartagena

Chiqui Cartagena (Moderator)
Chief Marketing Officer & Center Leader, Marketing & Communications
The Conference Board

Chiqui Cartagena is Chief Marketing Officer and Center Leader, Marketing & Communications of The Conference Board.

Before joining The Conference Board, Chiqui worked as the Senior Vice President of Political & Advocacy Group at Univision Communications Inc. (UCI), where ...Full Bio

Share
  • LINKEDIN
  • EMAIL
  • TWITTER
  • FACEBOOK
Share

Registration and Pricing
Members: Sign in to see if this product is complimentary with your membership.
Non-members: Not available
(Find out how to become a member
)
Webcast Information

Webcast Help

Frequently Asked Questions

Customer Service

Flash Information

To view our webcasts Flash Player 9.0.28 and above is required.

Detect My Version

Upgrade Flash Player