October 31, 2019 11:00 AM ET [11:00] (New York) | Marketing and Communications Center Chat
Are ad agencies being fooled by online media and wasting big clients’ money? Bob Hoffman, Chief Aggravation Officer of Type A Group and a well-known industry disrupter, thinks so.
October 15, 2019 10:00 AM ET [10:00] (New York) | Special Webcast
Join this webcast to hear insights from our latest Global Consumer Confidence Survey from the third quarter of 2019, conducted in collaboration with Nielsen and based on responses by 32,000 customers in 64 markets throughout Asia, Europe, Latin America, the Middle East, Africa, and North America.
September 26, 2019 11:00 AM ET [11:00] (New York) | Marketing and Communications Center Chat
Paradigmatic shifts in the business landscape can either create new, entrepreneurial opportunities or lead to devastating consequences. Join author and Columbia Business School Professor Rita McGrath who will discuss how these shifts can actually be predicted by looking around the corner.
July 11, 2019 03:00 PM CET [15:00] (Brussels), 09:00 AM ET [09:00] (New York) | The Customer Centricity Shuffle
This three-part series will explore different aspects of customer centricity. Part III will deep-dive into how organizations can achieve “Real Growth,” with insights from Kantar.
July 03, 2019 10:00 AM ET [10:00] (New York) | Special Webcast
Does the global consumer sense trouble down the road, and if so, where? Join our expert panel as they reveal our latest data on Global Consumer Confidence for the second quarter of 2019.
June 05, 2019 01:00 PM ET [13:00] (New York) | Special Webcast
Join this special webcast to explore a range of consumer topics and trends identified by two global consumer studies, including spending patterns, changing consumer behavior, and economic confidence, and what they mean for business.
May 23, 2019 03:00 PM ET [15:00] (New York) | Special Webcast
Which is a better marketing approach: mass-targeted ad campaigns or direct, microtargeted communications? Join Les Binet and Peter Field as they "face off" against Mark DiMassimo to determine which marketing method is best.
April 16, 2019 09:00 AM ET [09:00] (New York) | Special Webcast
Are fears of a global trade war affecting the global consumer's outlook and spending habits? Join researchers from The Conference Board and Nielsen as they discuss top findings from the soon-to-be launched Global Consumer Confidence Index. CPE credit available
March 07, 2019 05:00 PM CET [17:00] (Brussels), 11:00 AM ET [11:00] (New York) | Special Webcast
Join our guest speaker, Chris L. Brown, co-author of the award-winning book, The Customer Culture Imperative, as he shares insights into how to remain competitive by developing an organizational culture that puts the customer at the heart of its operations.
February 20, 2019 03:00 PM CET [15:00] (Brussels), 09:00 AM ET [09:00] (New York) | Special Webcast
Join this webcast as our guest, Thilo Rüdt von Collenberg, Associate Partner at McKinsey, shares key learnings from the consulting firm's client work on what it takes to achieve significant improvements in B2B customer experience.