The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 

June 26, 2019 12:00 PM ET [12:00] (New York) | (1 hr) | Time Zone Converter

A great deal of attention has been paid in recent years to the divergence in economic performance among US regions.

For America’s Heartland (which consists of the four Central Census regions), beliefs that the region is dominated by “old” industries and lacks skilled workers has been used to explain why it has lagged other parts of the US in economic and productivity growth. In reality, this is a highly diverse region with significant economic vitality.

Join our expert panel as they explore:

  • How to understand America’s Heartland as an “economic entity”
  • The region's challenges and ways to deal with them
  • The Heartland’s future: converging to, or diverging from, the coastal regions?

Who Should Attend: Those with an interest in the economic, business, and policy direction of the US and Global economy

CPE logo

Earn 1 CPE credit
Requirements : Attendees must be logged on for the duration of the webcast, participate in all interactive polls, and request credits via the on-screen form. Delivery Method: Group-Internet Based Program Level: Intermediate; Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None


Jeanine Bassett

Jeanine Bassett
Vice President, Global Consumer Insights
General Mills

Jeanine Bassett is the Vice President of Global Consumer Insights for General Mills. Since joining General Mills in 1994, she has worked across a broad spectrum of businesses. After a number of early rotations through the Gold Medal, Betty Crocker, and Yoplait divisions, she joined the Insight Co...Full Bio

Ross DeVol

Ross DeVol
President & CEO
Heartland Forward

Ross DeVol is President and CEO, Heartland Forward and a Fellow, Walton Family Foundation. Heartland Forward’s goal is to promote regional innovation and entrepreneurial ecosystems that foster job creation, wage gains and economic growth for the American Heartland. Heartland Forward will pu...Full Bio

Steve Odland

Steve Odland
President and CEO
The Conference Board, Inc.

Mr. Odland is the President & CEO of The Conference Board, Inc., the most widely cited private source of business intelligence. He brings to The Conference Board an extensive corporate background. He formerly served as Chairman & CEO of Office Depot, Inc. from 2005-2010; Chairman, Pr...Full Bio

Thomas Walstrum, Ph.D.

Thomas Walstrum, Ph.D.
Business Economist
Federal Reserve Bank of Chicago

Thomas Walstrum is a business economist in the economic research department at the Federal Reserve Bank of Chicago. His chief responsibilities include the Seventh District's contribution to the Beige Book, the release for the Chicago Fed's Survey of Business Conditions and brie...Full Bio

Bart van Ark

Bart van Ark (Moderator)
Executive Vice President & Global Chief Economist
The Conference Board

Bart van Ark is executive vice president and global chief economist of The Conference Board, a global business research think tank headquartered in New York...Full Bio


Registration and Pricing
Sign in or create an account to register.
On Demand

Can’t make the date? Register and you’ll receive an email when the recording becomes available after the live broadcast.

Webcast Information

Webcast Help

Frequently Asked Questions

Customer Service

Flash Information

To view our webcasts Flash Player 9.0.28 and above is required.

Detect My Version

Upgrade Flash Player