The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 

Data Privacy and Customer Preference

November 21, 2019 11:00 AM ET [11:00] (New York) | (1 hr) | Time Zone Converter

A conflicting reality challenges all marketers in the digital age – the tension between delivering a valuable, relevant, personalized digital customer experience while balancing digital ethics and data privacy regulatory compliance. AI and digital ad buying can deliver highly personalized digital experiences, allowing marketers to target consumers with relevant content at the right time through the right channel. But that practice is sometimes built on data collection practices that invade individuals’ privacy and potentially threaten democratic values.

Dr Christine Bailey, veteran of technology marketing for companies such as Hewlett Packard and Cisco, currently CMO of Icelandic payment solutions company Valitor and recently ranked B2B Marketing’s #1 woman in Martech, explores this dichotomy every day. She is a well-known speaker and thought leader on the topic of customer insight, having published a doctorate in 2008 and currently authoring a book.

Join Christine as she shares her insights with the Marketing and Communications Center Distinguished Principal Fellow, CEO of JEM, and Publisher of Biznology on the following:

  • How will personalized marketing change in the face of data privacy scandals?
  • How can companies collect consumers’ data ethically and in compliance with new data privacy regulations?
  • What have we learned from the Cambridge Analytica scandal and how has it affected digital ad buying?
  • What can we expect in terms of the increasing regulation of data collection?

Who Should Attend: Those with the following job functions or titles – Chief Marketing Officer, Chief Communications Officer, Corporate Communications Manager, marketing managers, VP and Directors of Ethics and Compliance, Chief Digital Officer or VPs and digital directors, Chief Data Officer, Chief Privacy Officer, Chief Legal Officer, General Counsel, Risk Management or Innovation Executives

CPE logo

Earn 1 CPE credit
Communications & Marketing
Requirements : Attendees must be logged on for the duration of the webcast, participate in all interactive polls, and request credits via the on-screen form. Delivery Method: Group-Internet Based Program Level: Intermediate; Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None


Dr. Christine Bailey

Dr. Christine Bailey
Chief Marketing Officer
Senior Fellow
The Conference Board Marketing and Communications Center

Dr. Christine Bailey is Chief Marketing Officer of Valitor, an international payment solutions company.  She has spent her career doing B2B marketing in technology/payments, including leading European marketing functions for Hewlett-Packard and Cisco Systems.

A respected thought lead...Full Bio

Jen McClure

Jen McClure
Distinguished Principal Fellow
The Conference Board Marketing and Communications Center

Jen McClure is Principal Distinguished Fellow of The Conference Board's Marketing and Communications Center, Program Director of the Social Media Council, and CEO of JEM, which helps businesses success in the digital age through consulting and advisory services, research and online publications a...Full Bio

Chiqui Cartagena

Chiqui Cartagena (Moderator)
Chief Marketing Officer & Center Leader, Marketing & Communications
The Conference Board

Chiqui Cartagena is Chief Marketing Officer and Center Leader, Marketing & Communications of The Conference Board.

Before joining The Conference Board, Chiqui worked as the Senior Vice President of Political & Advocacy Group at Univision Communications Inc. (UCI), where ...Full Bio


Registration and Pricing
Sign in or create an account to register.
On Demand

Can’t make the date? Register and you’ll receive an email when the recording becomes available after the live broadcast.

Webcast Information

Webcast Help

Frequently Asked Questions

Customer Service

Flash Information

To view our webcasts Flash Player 9.0.28 and above is required.

Detect My Version

Upgrade Flash Player