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Everyone Else Is Doing It: Social Media Use Among the F500

December 19, 2019 11:00 AM ET [11:00] (New York) | (1 hr) | Time Zone Converter

With only one company in the Fortune 500 not using social media, it seems we might have reached peak social media use among large U.S. firms. But why do the world’s largest companies focus on the most-established social media platforms and eschew newer ones?

The only longitudinal study of social media use among the Fortune 500, conducted by the Center for Marketing Research at the University of Massachusetts Dartmouth, gives us a 10+-year perspective on social media use by the Fortune 500.

Join this webcast to learn: 

  • Which social media sites are Fortune 500 companies most active on? 
  • Which industries are more partial to which social media platforms? 
  • What benefits does social media give companies?
  • Are large companies up to date with the latest social media? 
  • How has the social media use by large companies evolved over the past ten years? 

Who Should Attend: Chief Marketing Officers, Chief Communications Officers, Corporate Communications managers, Marketing managers, Social media managers, and Chief Digital Officers 

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Earn 1 CPE credit
Communications & Marketing
Requirements : Attendees must be logged on for the duration of the webcast, participate in all interactive polls, and request credits via the on-screen form. Delivery Method: Group-Internet Based Program Level: Intermediate; Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None

Speakers

Nora Ganim Barnes

Nora Ganim Barnes
Chancellor, Professor of Marketing, Director, Center for Marketing Research
University of Massachusetts Dartmouth
Senior Fellow
The Conference Board Marketing and Communications Center

Nora Ganim Barnes is a Chancellor, Professor of Marketing and Director of the Center for Marketing Research at the University of Massachusetts Dartmouth. Nora has worked as a consultant for many national and international firms.  Working closely with businesses in the Northeast US, Nora and ...Full Bio

Alex Parkinson

Alex Parkinson (Moderator)
Communications Institute Co-Leader
The Conference Board
Principal
Parky Communications

Alex Parkinson is Principal of Parky Communications, a communications agency specializing in sustainability and CSR reporting and communications. He serves as the Co-Leader of The Conference Board Corporate Communications Institute and is also Executive Editor of the organizat...Full Bio

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