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December 05, 2019 02:00 PM CET [14:00] (Brussels), 08:00 AM ET [08:00] (New York) | (1 hr) | Time Zone Converter

Leading brands are continuing to raise the bar on expectations for customer experience at every touchpoint. Global studies show that brands that deliver a superior customer experience to their audience increase their brand value 10 times faster than others.

Turbocharging shareholder returns is increasingly going to depend on an organization’s ability to prioritize customer experience. Prioritizing is the board’s responsibility; the vision, leadership, and momentum required for an organization to become truly customer centric needs to come from the top. Are the leading companies and brands of the world prepared for this?

Key takeaways:

  • Bridging the gap between ambition and reality
  • Tips to transform customer information into valuable insights
  • Rallying the organization around a single, unifying vision
  • Handling the tension between trust and technology

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Earn 1 CPE credit
Communications & Marketing
Requirements : Attendees must be logged on for the duration of the webcast, participate in all interactive polls, and request credits via the on-screen form. Delivery Method: Group-Internet Based; Program Level: Intermediate; Prerequisites: Bachelor’s degree or higher, Advanced Preparation: None

 

Speakers

Barbara Cador

Barbara Cador
Global Head of CX
Kantar

Born in London and raised in Germany by an Italian father and a French mother, Barbara got a Master’s Degree in Communication and Advertising-Psychology from the Ludwigs-Maximilians-Universität in Munich.

She has had 15 years’ experience as CMO and PR-Director in a variet...Full Bio

Demet Tunç

Demet Tunç (Moderator)
Council Director, Customer Experience Council
The Conference Board

Demet Tunç leads the Customer Experience Council at the Conference Board. She also provides consultancy & project management services - from strategy to execution with a hands-on approach - in marketing, customer experience and commercial management. Demet started her career as a brand...Full Bio

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