Since the early 1990s, the number of people across the world who are hungry has fallen by 200 million. Keeping this number going in the right direction requires sustained efforts and investments in programs proven to change people’s lives, but understanding the changing nature of global food insecurity is no easy task. It’s essential, however, to the everyday work of global organizations like the World Food Programme (WFP), the largest humanitarian agency focused on hunger relief in the world. Nielsen has collaborated with WFP to institute smart, effective data collection methodologies to help WFP improve its capacity to understand and serve the world’s hungriest people. This Giving Thoughts article details this effort, showcasing the potential of robust corporate-nonprofit partnerships.