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June 29, 2018 | Brief
THE 2018 EXCELLENCE IN NEW COMMUNICATIONS AWARDS
MULTI-PLATFORM COMMUNICATIONS | TECHNOLOGY INNOVATIONS
THE ISSUE BEING ADDRESSED Oticon, Inc., one of the world’s largest manufacturers of advanced hearing aids, made headlines in 2016 when it launched Opn, the world’s first internet-connected hearing aid, which enables wearers to field phone calls, stream music, and receive alerts from smart home devices through their hearing device. Other manufacturers have since introduced their own internet-connected hearing aids, creating a competitive and crowded market.
In June 2017, Oticon was launching an updated version of Opn, and saw an opportunity to make a splash and capture share of voice in the media. The company wanted a way to overcome the stigma of wearing a hearing aid and reach a new audience of hipper, older Americans.
Oticon called upon Gregory FCA, one of the nation’s largest public relations firms, to transform their product from a necessary evil into a powerfully connected entertainment and productivity device.
Given its state-of-the-art hearing technology and Internet-enabled capabilities, Gregory FCA believed the Opn hearing device opened a new window of opportunity for Oticon to tell a powerful story and reposition an unplugged audience in a new, cool way.
Oticon wanted a “big” idea to generate excitement and coverage in technology, health, senior, and general consumer media, and to extend Oticon’s reach via external social media platforms. And that’s exactly what Gregory FCA
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September 13, 2023 | Newsletters & Alerts
