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Will COVID-19 be a setback for sustainable consumption, or will it instead accelerate changes in consumer preferences in favor of sustainability-related attributes? Before the COVID-19 crisis Asia was poised to become the next powerhouse of consumption. Middle-class growth over the next decade will be a largely Asian phenomenon – with China and India at the forefront of change. Will this development enhance or hinder sustainable consumption?

listen in as we examine our latest research insights (report-for member only / executive summary) into what motivates consumers’ sustainable purchasing decisions in Asia, and discuss why investors and brand owners need to be driving the change.

This program explores:

• What are Asian consumers’ perceptions, attitudes, preferences, and buying behaviors related to sustainability?
• How is shifting consumer behavior impacting brands in the short- and long-term?
• How may the current pandemic impact consumers’ attitudes about sustainability topics?
• What can brands do to support future growth of sustainable consumption?