Forty years ago, Michael Porter (Competitive Strategy) taught us how to understand competition in industries. Twenty years ago, Clayton Christensen showed us how industry incumbents can be disrupted by cheaper-yet-good-enough products that slip under their radar (Innovator’s Dilemma). But as competition has spilled beyond traditional industry boundaries, our strategic challenges no longer fit within the classic strategic frameworks.

Today, Ron Adner, Professor of Strategy and Entrepreneurship at the Tuck School of Business, draws on a body of new research to teach us how to how to contend with ecosystem disruption. In his new book, Winning the Right Game, Adner introduces the concepts, tools, and frameworks necessary to confront the threat of this disruption and to develop strategies that will let organizations play ecosystem offense.

Join us for a conversation to gain a new perspective on your current thought process for strategy.

Key learnings the audience will take-away:

• What is an ecosystem, what is not, and why does it matter?
• How can you drive business ecosystem disruption to collapse boundaries and upend established competitors?
• How can you stand your ground against ecosystem giants, and even thrive in the face of their attacks?
• What is the unique advantage of established firms in playing the ecosystem game?
• How must the selection and development of individual leaders change in the context of ecosystems?