Corporate Citizenship Briefs

The numbers are staggering: More than 65 million people around the world have been forcibly displaced. Only a small number of refugees—less than 1 percent of 17.5 million in 2016—will ever be resettled. In Syria alone, more than 5 million people have fled their war-torn country since 2011, 1 million of whom have settled in Lebanon. Nearly a quarter of those refugees are children not enrolled in school. Behind each of these numbers is a life that’s been put on pause.

Summer is upon us. Unfortunately, so is disaster season. Last year was unprecedented, with eight major disasters occurring within just a few short months of one another. Forecasters estimate hurricane activity to be higher than normal this year for the United States, and crises such as floods and volcanic eruptions have already devastated communities in Guatemala and Hawaii. Companies need to get strategic now to prepare for the next disaster.

Whether it’s the 24-hour news cycle, social media, annual reports, internal messages, or stakeholder requests, the need for clear, understandable, and relatable corporate social responsibility (CSR) information from companies is increasing. Some stakeholders want metrics, others want stories. Either way, timeliness and transparency are key. So, which data and disclosures are relevant and/or required?

Larry Fink, CEO of BlackRock, started the year with a provocative challenge to the CEOs of the world’s biggest and most influential companies: What’s your purpose? As Fink framed it in his open letter, companies need to have a compelling long-term vision for how their business will sustainably benefit all of its stakeholders, including shareholders, employees, customers, and the community.

Brands of all sizes and in all industries are increasingly being impacted by America’s divisive political, social and cultural storms. This new reality makes the roles of communications leaders like CCOs and CMOs as strategic decision makers, planners and guardians of a brand’s goodwill more vital—and more challenging—than ever before.

Earlier this year, The Conference Board and Mission Measurement announced a new partnership to benchmark social outcomes data. Using Mission Measurement’s Impact Genome Project® (IGP), the two organizations will collect and analyze data on the social outcomes of corporations’ charitable contributions. Companies are now invited to participate in the IGP and to share their impact measurement data.

“Culture” is the word of the moment: societal culture, organizational culture, corporate culture. The media blames culture—and rightfully so—when things at an organization go bad, referencing it as the reason for why people break the rules, disrespect others and go against societal values. But culture is also a good thing that leads to innovation, accomplishment and integrity. Managing culture is the responsibility of everyone in an organization and the board should set the tone.

Michigan nonprofit Eastern Market Corporation (EMC) was created in 2006 to revitalize Detroit’s public market and adjacent food district. EMC has pivoted from priming the pump to confronting this wave to ensure that the market’s core values are not lost and that racial equity is strengthened as a tsunami of new real estate investment hits the Eastern Market District.

Through corporate philanthropy, employers not only support the communities and societies in which they operate, they signal their company’s values and priorities to their own employees. By choosing to support people with disabilities through philanthropic efforts, companies also signal support for nearly a third of their workforce.

The 2018 Business Contributions to the Arts survey, conducted by The Conference Board and Americans for the Arts, is open until Friday, June 8. Please share your data regarding your organization's support for the arts to help us provide important benchmarking information to the corporate philanthropy and arts communities. The survey should take no more than 15-20 minutes to complete.