Loading...
July 23, 2019 | Brief
Category | Agile Marketing
Division | Technology Division
THE 2019 EXCELLENCE IN MARKETING AND COMMUNICATIONS AWARDS are a case study-based program that honor the work of corporations, nonprofits, governmental organizations, educational institutions, and media organizations that are using digital and social media, online video, data analysis, artificial intelligence, augmented and virtual reality, and other emerging technologies in innovative ways to achieve their marketing and communications goals. Here, we present the winner of the Agile Marketing category, Technology division, MediaRadar, which won for its sales intelligence platform.
MediaRadar wants to be top of mind when an ad sales rep needs an ad sales intelligence platform. Our target audience is challenged to sell across multiple media platforms with limited visibility into their prospects' ad buying strategy. So, before they call their prospect, they do some research. Most often this research includes looking up who makes media buying decisions for their prospective advertiser. They also like to know how large of an ad budget that prospect has and see their creative messaging. To find their answers, they Google things like “Colgate ad spend." We wanted to show them MediaRadar can help them answer these questions (and more) at the exact time the ad sales rep is struggling to uncover these answers.
MediaRadar works with over 2,200 sales teams. Our users are ad sales reps and leaders, within the media and ad tech industries. They tend to be seasoned sales people with limited
This publication is exclusive to members of The Conference Board.
For information about membership click here.
November 28, 2023 | Guide & Reference
1.png)
