How Marketing Teams Are Using AI Tools
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AI: The Next Transformation

How Marketing Teams Are Using AI Tools

05 December 2023 / Article

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CMOs in the latest wave of our tracker are optimistic about what lies ahead. The opportunities for deploying AI tools to realize productivity gains and reduce “nonworking” budgets are accelerating, but questions about creativity and talent are emerging. Our latest wave of the CMO+CCO Meter explores the use of AI tools in more detail.

CMOs in the latest wave of our tracker are optimistic about what lies ahead. The opportunities for deploying AI tools to realize productivity gains and reduce “nonworking” budgets are accelerating, but questions about creativity and talent are emerging. Our latest wave of the CMO+CCO Meter explores the use of AI tools in more detail.
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Author

Ivan Pollard

Ivan Pollard Ivan Pollard

Center Leader, Marketing & Communications
The Conference Board

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