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Communications Publications

2019

  1. Marketing & Communications Center Newsletter (US) - July 2019

    July 2019 | Newsletter

    Are you still using Ad Value Equivalency (AVEs) to measure the effectiveness of your PR? You shouldn't be.

  2. Marketing & Communications Center Newsletter (US) - June 2019

    June 2019 | Newsletter

    Business and other key institutions—government, the media, NGOs—are facing a historic challenge of public trust

  3. Marketing & Communications Center Newsletter (US) - May 2019

    May 2019 | Newsletter

    Despite consumers caution about spending, a pullback does not appear imminent

  4. Marketing & Communications Center Newsletter (US) - April 2019

    April 2019 | Newsletter

    A new report calculates efficacy rates for standardized social outcomes, revealing that most nonprofit programs supported by companies achieve their targets

  5. Marketing & Communications Center Newsletter (Europe) - March 2019

    March 2019 | Newsletter

    Customers place a higher value on the experience of using a product than on the product itself, and CEOs see enhancing "the experience" as the way to future success

  6. Public Policy Center Newsletter - March 2019

    March 2019 | Newsletter

    Refundable tax credits linked to early learning credentials or higher levels of education can help ensure that there is both an incentive to attain higher competencies and education and that such efforts are rewarded

  7. Marketing & Communications Center Newsletter (US) - March 2019

    March 2019 | Newsletter

    Organizations that cannot successfully navigate transformational change face serious long-term consequences

  8. Sustainability Center Newsletter (Global) - March 2019

    March 2019 | Newsletter

    Disclosing sustainability metrics doesn't necessarily translate into improving sustainability performance as companies tick the boxes without tipping the scales

  9. Marketing & Communications Center Newsletter (US) - February 2019

    February 2019 | Newsletter

    Remember: "In service of the customer" is often the differentiator between good and great customer service

2018

  1. Communications & Marketing Center Newsletter - November 2018

    November 2018 | Newsletter

    Private-sector support for the arts is growing as more companies become engaged in the sector, seeking to build vibrant local communities and trigger creativity.