CMO+CCO Meter

Trusted Insights for What’s Ahead^®

• A slight easing of business impact is seen as turbulence turns down a notch. The previous expectations of political and economic uncertainty have played out and communications teams have been on call as businesses have “navigated Washington.” The situation is still volatile and unpredictable, but teams are now trained on the novel challenges arising in shaping the internal and external narrative to keep the ship steady.
• The CCO–CEO partnership remains strong. The role of the chief communications officer in supporting the CEO has evolved in recent years—especially in corporate communications where it