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Do Indian Consumers Really Care about Sustainability?
November 2019 | Director Notes
India is set to emerge as the third largest consumer market by 2030. The rise of the middle class has meant that consumers today are willing to spend more. One aspect in this regard is consumers’ concern and interest in sustainability.
This Director Note (India) presents findings of The Conference Board Global Consumer Confidence Survey, conducted in collaboration with Nielsen, on consumers’ attitudes towards sustainability.