Tool Kit: Five Communication Strategies for Advancing Innovation
July 27, 2021 | Report
The innovation leader needs to deliver effective, creative, and tailored communication to bring a concept to market or to establish an enterprise-wide innovation culture. This tool kit offers five communication techniques that leaders use to overcome common innovation challenges and exploit opportunities.
AUTHORS
 
                                            
                                                
                                                    Anne Greer
                                                
                                                
                                                    
                                                
                                             
                                            
                                        
                                         
                                            Program Director, Market Insights Council; Co-Program Director, Innovation Leadership Council, and Applied Innovation Council 
The Conference Board 
                                        
                                     
                                            
                                                
                                                    John  Metselaar
                                                
                                                
                                                    
                                                
                                             
                                            
                                                
                                            
                                        
                                         
                                            Council Director, Asia and Europe Innovation Leadership Councils 
The Conference Board 
Former CTO 
P&G Brussels Innovation Center 
                                        
                                     
                                            
                                                
                                                    Rita Shor
                                                
                                                
                                                    
                                                
                                             
                                            
                                        
                                        Co-leader of the Innovation and Digital Transformation Institute, Program Director for the Product & Service Development Council, and Co- Program Director for the Innovation Leadership Council
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