CMO Survey 2021: How Marketers Have Pivoted to Meet the Pandemic's Challenges

About This Webcast:

A year into the COVID-19 pandemic, we have witnessed abundant transformation and challenge for the field of marketing. The 26th Edition of The CMO Survey captures the digital, social, and political upheaval the field has experienced and offers insights to guide marketers. This discussion will feature highlights and insights related to marketing spending, jobs, and performance over the last year and discussion of benchmarks and forward-looking market indicators will be offered.

By Attending, Viewers Will Understand:

  • Marketing priorities during COVID-19
  • Marketing leadership: The challenges of transparency and diversity, equity, and inclusion in marketing
  • Marketing job outlook
  • Digital transformation and contribution

Who Should Attend:

Chief Marketing Officers, Brand managers, Strategy executives, Research executives and Consumer insights executives

Watch Full Recording
Chiqui Cartagena Christine Moorman Denise Dahlhoff, PhD
CMO Survey 2021: How Marketers Have Pivoted to Meet the Pandemic's Challenges
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CMO Survey 2021: How Marketers Have Pivoted to Meet the Pandemic's Challenges

MARCH 30, 2021

About This Webcast:

A year into the COVID-19 pandemic, we have witnessed abundant transformation and challenge for the field of marketing. The 26th Edition of The CMO Survey captures the digital, social, and political upheaval the field has experienced and offers insights to guide marketers. This discussion will feature highlights and insights related to marketing spending, jobs, and performance over the last year and discussion of benchmarks and forward-looking market indicators will be offered.

By Attending, Viewers Will Understand:

  • Marketing priorities during COVID-19
  • Marketing leadership: The challenges of transparency and diversity, equity, and inclusion in marketing
  • Marketing job outlook
  • Digital transformation and contribution

Who Should Attend:

Chief Marketing Officers, Brand managers, Strategy executives, Research executives and Consumer insights executives

Speakers

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