22 April, 2020 | (01 hr)
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This webcast builds on recent research by The Conference Board on consumers’ attitudes toward sustainability. Hear about the role sustainability plays for consumers in the age of the COVID-19 crisis, how new consumer priorities and habits are fostering or undermining sustainability, how the pandemic is changing consumers’ interest in health and wellness, and how companies can leverage this crisis as an opportunity to innovate with a sustainability mindset.
- How consumers around the world define sustainability and how the current pandemic might impact that;
- How dealing with COVID-19 (e.g., learning about healthcare workers’ labor conditions, enhanced air quality, financial hardship) might change consumers’ attitudes about sustainability topics;
- How companies' response to this crisis can strengthen their relationship with customers and the community; and
- How companies can build sustainability into their post-pandemic strategies.
Corporate speakers from consumer goods and service companies to be confirmed.
Who Should Attend: This discussion may be of interest to anyone working in marketing, consumer insights, communications, sustainability, strategy, innovation, and related topics.gree or higher, Advanced Preparation: None
Devry Boughner Vorwerk
Devry is a Senior Fellow in The Conference Board Marketing & Communications Center. She is Former Corporate VP, Global Corporate Affairs, Cargill, and CEO of her own consultancy, DevryBV Sustainable Strategies. Devry is a well-known international business leader with 20 years of combined...Full Bio
Michael Murphy is General Manager, Customer Operations at Consolidated Edison Company of New York, the Electric, Gas and Steam utility serving New York City and the adjacent Westchester County. In this role, Michael is responsible for a number of key Customer functions including customer ex...Full Bio
Anuj Saush leads the sustainability research practice for the Sustainability Centre in Europe. He started his career as an environmental consultant, focusing on strategy, innovation, and compliance, and then transitioned into corporate susta...Full Bio
Denise Dahlhoff, PhD
Denise Dahlhoff is the Senior Researcher for consumer research at The Conference Board, working in the Economy, Strategy & Finance and Marketing & Communications Centers. Previously, she was the Research Director of the Wharton School’s Baker Retailing Center and also held positions...Full Bio