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Rural areas account for 20% of the total US population—and 97% of the country’s landmass—but only about 5% of large philanthropic grants are directed to nonurban regions. Why is this?
In this episode of C-Suite Perspectives, Paul Washington, Executive Director of the ESG Center at The Conference Board, joins President and CEO Steve Odland to discuss the ESG Center's latest report on corporate citizenship in rural communities.
Tune in to find out:
· What exactly defines a “rural area” in the United States?
· US company headquarters are mostly in cities; how can companies justify donating in areas where they have no presence?
· What benefits can companies expect when they invest more in rural communities?
For more Trusted Insights for What’s Ahead®:
· Read: Investing in Rural America: Corporate Citizenship and Rural Communities
· Read: Rural Diversity: The Untapped Opportunity for Corporate America
C-Suite Perspectives is a series hosted by our President & CEO, Steve Odland. This weekly conversation takes an objective, data-driven look at a range of business topics aimed at executives. Listeners will come away with what The Conference Board does best: Trusted Insights for What’s Ahead®.
C-Suite Perspectives provides unique insights for C-Suite executives on timely topics that matter most to businesses as selected by The Conference Board. If you would like to suggest a guest for the podcast series, please email csuite.perspectives@conference-board.org. Note: As a non-profit organization under 501(c)(3) of the IRS Code, The Conference Board cannot promote or offer marketing opportunities to for-profit entities.
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