CEO Expectations of Marketing
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CEO Expectations of Marketing

May 09, 2022 | Report

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Four insights from the M&C Center’s Roundtable, a Member exclusive event held under the Chatham House Rule, April 2022

Ten marketing and communications leaders convened to discuss the evolving CEO expectations for their function. Media coverage and hard data suggest the stock of the Chief Marketing Officer (CMO) is falling and that of the Chief Communications Officer (CCO) is rising. Why is this and what can we do about it?

AUTHOR

IvanPollard

Ivan Pollard

Center Leader, Marketing & Communications
The Conference Board

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