Innovate or Hunker Down: What Executives Think about Data Privacy, Security, and Regulation
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Publication Date:
March 2019
In the face of data privacy compliance, do you take the easy route and do the bare minimum, or do you innovate?
While 58 percent of the US marketing, tech, and compliance executives we surveyed agreed that regulatory compliance offers an opportunity for innovation, most haven’t yet taken the next step to actually turning customer privacy concerns into a competitive advantage.
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