No More Tiers: Navigating the Future of Consumer Demand across China's Cities

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No More Tiers: Navigating the Future of Consumer Demand across China's Cities

Authors:
Louise Keely
Andrew Polk
Ethan Cramer-Flood
Brian Anderson
Ben Cheng
Xiaohui (Janet) Hao, PhD
Siqi Zhou
Publication Date:
November 18, 2015

While consumer spending growth in China will become more difficult to capture in the increasingly complex environment in which consumer businesses are operating, significant opportunities still exist. This executive summary presents strategies to capture these opportunities—a prioritization of the cities in which to invest and identification of the consumers with whom businesses should be engaging. Two new, complementary frameworks detailed in this report will help companies plan their investment strategies.

City Strata Replacing the tier system, 11 city strata are identified and ranked based on an analysis of 200 variables.
Connected Spenders Identifies the consumers within each stratum who are most likely to drive spending growth over the next decade.

Explore our full portfolio on the future of consumer spending in China.