No More Tiers: Navigating the Future of Consumer Demand across China's Cities
-
Authors:
Louise Keely
Andrew Polk
Ethan Cramer-Flood
Brian Anderson
Ben Cheng
Xiaohui (Janet) Hao, PhD
Siqi Zhou
-
Publication Date:
November 18, 2015
While consumer spending growth in China will become more difficult to capture in the increasingly complex environment in which consumer businesses are operating, significant opportunities still exist. This executive summary presents strategies to capture these opportunities—a prioritization of the cities in which to invest and identification of the consumers with whom businesses should be engaging. Two new, complementary frameworks detailed in this report will help companies plan their investment strategies. Explore our full portfolio on the future of consumer spending in China.
- CREATE AN ACCOUNT SIGN IN
-
Only available to members. Become a member.
