Corporate Giving Priorities and Challenges in 2007

The two biggest changes in corporate giving programs since 2006 are the greater alignment of giving programs with the business and cuts in budget and staff. The top three management priorities are the relationship to the broader corporate citizenship agenda, measurement of results and outcomes, and volunteerism. Education issues, diversity, and environment/sustainability are gaining in importance, while culture and the arts, faith-based organizations, alumni giving, and global disease/pandemics
are declining in importance.