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June 29, 2018 | Brief
THE 2018 EXCELLENCE IN NEW COMMUNICATIONS AWARDS
INNOVATION IN DIGITAL INNOVATION | CORPORATE DIVISION
THE ISSUE BEING ADDRESSED The life insurance industry is not known for innovation and has struggled to keep pace with the rapidly changing needs of consumers. And with a $16 trillion gap between the amount of coverage families should have versus what they actually have, the need to make life insurance more relevant and meaningful has never been greater.
At John Hancock, we knew that one way to breathe new life into the industry was to redefine what we do and how we do it. Inspired by those companies that reinvented and extended themselves through innovation, it’s become our mission to take this old idea and transform it using the latest technology. Along the way, we knew we had to improve the end-to-end customer experience, while opening new markets and sales opportunities for ourselves and our distribution partners.
As an organization, we also knew that our commitment to policyholders could extend beyond financial protection to include helping them live longer, healthier lives. After all, consumer health and longevity are in everyone’s best interest.
The result was John Hancock Vitality—a new kind of life insurance that combines traditional financial protection with an integrated wellness program that rewards policyholders for the everyday things they do to stay healthy. With it, our members can s
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