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Marketing & Communications Center Newsletter (US) - June 2019

Is traditional mass-marketing dead? Is micro-targeted communication the future or a mere illusion when it comes to reaching people? We discuss this in our series “Battle of the Marketing Minds.” If you didn’t see the first installment, catch up here

Is your brand trusted? Jennifer Cohan of Edelman recently talked to The Conference Board CEO Steve Odland about the modern sources of brand trust. Listen to their conversation here

For the long view on purpose-driven marketing, we highly recommend our in-depth interview here with Vincent Stanley, Director of Philosophy at Patagonia, one of the world’s most iconic purpose-led companies. Vincent talks about working with his uncle and company founder Yvon Chouinard since the 1970s, defining and refining mission, culture, and processes to make great outdoor gear and “to save our home planet.”

These are only three of the many pieces you can find on our Marketing & Communications website. Help us target your needs. Tell us what subjects and experts you want to hear about and from. Please e-mail me at jp.kuehlwein@conference-board.org.

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