Loading...
A recurring tracker of marketing and communications leaders’ sentiment as to the impact they are having on their businesses and the value they are creating.
Chief marketing officers (CMOs) and other marketing leaders play an increasingly important role in using new techniques to win and retain customers. New technologies, new teams, new ideas, and new markets can be leveraged against a background of economic and geopolitical uncertainty in which customers are more cautious with their money. This is a motivating challenge for any marketer—a factor reflected in their job satisfaction.
Satisfaction inches up. Very few senior marketing leaders are not happy with their jobs. This is a great time to be in marketing, an area with historically high levels of satisfaction. However, small variations in satisfaction are signals of the overall state of the industry. A subtle rise in job satisfaction and a slight decline in recognition is an indicator of what’s ahead. As workload remains constant and enjoyment of the work rises slightly, a drop in recognition is a reminder that marketing’s work must be marketed internally. Engaging business partners and building enthusiasm together is vital.
Members of The Conference Board get exclusive access to Trusted Insights for What’s AheadTM through publications, Conferences and events, webcasts, podcasts, data & analysis, and Member Communities.
Economic Uncertainty Slows Marketing’s Impact
December 10, 2024
As the Dust Settles, Communicators Get Back to Business
December 10, 2024
Communications Remains Vital but Loses Steam
December 10, 2024
High Job Satisfaction Among CCOs Drives Productivity & Business Growth
December 10, 2024
The Skills Gap for Future CCOs
July 09, 2024
Email
Linkedin
Facebook
Twitter
Copy Link