-
Email
Linkedin
Facebook
Twitter
Copy Link
Chief marketing officers (CMOs) and chief communications officers (CCOs) aspire to board roles over CEO positions, the latter of which is a dream for only one in ten marketing and comms executives, according to the September/October 2024 CMO+CCO Meter survey. This article describes CMOs’ and CCOs’ career aspirations, laying out where starting one’s own company and becoming a professor or thought leader rank among career options.
When it comes to CMOs’ and CCOs’ career aspirations, becoming a board member leads (Figure 1). One in four marketing and one in five comms leaders cite becoming a board member as a personal ca
Members of The Conference Board get exclusive access to Trusted Insights for What’s Ahead® through publications, Conferences and events, webcasts, podcasts, data & analysis, and Member Communities.
High Job Satisfaction Among CCOs Drives Productivity & Business Growth
December 10, 2024
Communications Remains Vital but Loses Steam
December 10, 2024
As the Dust Settles, Communicators Get Back to Business
December 10, 2024