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Chief marketing officers (CMOs) and chief communications officers (CCOs) aspire to board roles over CEO positions, the latter of which is a dream for only one in ten marketing and comms executives, according to the September/October 2024 CMO+CCO Meter survey. This article describes CMOs’ and CCOs’ career aspirations, laying out where starting one’s own company and becoming a professor or thought leader rank among career options.
When it comes to CMOs’ and CCOs’ career aspirations, becoming a board member leads (Figure 1). One in four marketing and one in five comms leaders cite becoming a board member as a personal ca
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