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Looking ahead in 2021, the momentum behind corporate giving in 2020 will be sustained. Last year, 61 percent of the companies surveyed said that their year-end philanthropic giving totals were substantially more than planned with a few doubling and one tripling the amount from their original budget. Just over twenty percent of respondents projected that their giving levels will remain flat and 18 percent of respondents decreased their level of giving. While 2020 took a toll on many companies, it is important to note that a sizable portion of the respondent companies that increased their giving did so despite poor overall financial performance. Such generosity is a testament to the importance of addressing the issues to their employees, customers, and the communities in which they operate. Outlook for 2021 These results and more below are from a survey conducted by The Conference Board Environmental, Social & Governance (ESG) Center. The survey was sent at the end of November 2020 to 102 public and private companies with median revenues of more than US $28 billion; 51 responded. While spikes in giving are often observed in response to natural disasters, these levels have not been seen since 9/11. The breadth of the giving has been in response to four crises: 1) pandemic; 2) economic; 3) humanitarian; and 4) racial justice. By way of example, just under 60 percent of respondents used incremental funds to support their COVID-19 response that has helped with healthcare needs and safety nets such as food banks, housing support, and the move to virtual learning in schools. Similarly, 55% of respondents used incremental funds to help break down structural racism and support equity initiatives for people of color. Many employees, like their companies and communities, have been hurting yet their concern and generosity has shown through. Company programs to support their employees’ philanthropic and community endeavors slowed during the early months of 2020 due to safety concerns and economic uncertainty but have come back strong. By comparison, after the 2008 economic downturn, it took some companies several years to get back to pre-2008 giving levels. Close to 90 percent of respondents offered virtual volunteer opportunities last year and 30 percent have resumed offering hands-on/in-person volunteer opportunities. Of the 70 percent that have not resumed hands-on/in-person volunteering, 92 percent will not be doing so through the first quarter of 2021, thus signaling that there is still a great concern over the risk of encouraging employees to volunteer in person. While many company-sponsored volunteer opportunities were suspended, knowing that their employees were volunteering on their own at food banks and organizations such as, Meals on Wheels, 77 percent of respondent companies offered guidance on safe volunteering practices. Additional survey results include:
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