Facing Consumer Skepticism about Data Privacy

According to new research from The Conference Board in collaboration with Nielsen, US consumers are among the most anxious and cynical in the world about corporate data practices. 

63% of US consumers feel uncomfortable having their personal data collected, compared to 54.6% worldwide. Less than 30% of US consumers believe companies’ use of their data has improved their life, and most are willing to give up data-based benefits of personalized messages, offers, and experiences in exchange for privacy.

Here are some practical steps companies can take, adapted from An Unexpected Competitive Advantage for Businesses? Tackling Data Privacy Practices Head On by Denise Dahloff, Senior Researcher, at The Conferen