US Consumers Want Business to Do More on Sustainability

The good news: US consumers recognize businesses are making a positive impact on sustainability, according to a new report from The Conference Board Marketing & Communications Center in collaboration with The Harris Poll.

In fact, nearly half of US consumers believe that utilities, technology, and food companies are making a big difference on sustainability. Even the clothing, financial services, and hotel industries, which rated the lowest, had 38% of US consumers viewing their sustainability efforts favorably.

The challenge: consumers want business to do even more.

The biggest gap between what consumers believe business is already doing, and what they should be doing, is in the airline industry, where 39% view their sustainability efforts favorably a