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A friend asked me for my “Elevator Speech” as to why AVEs (Ad Value Equivalency), aka EMV (Earned Media Value), have been discredited and should never ever be used as a measure of anything, particularly not value. I thought it might be worth sharing the list:
White House Task Force on the 2026 FIFA World Cup
March 24, 2025
Tricky Topics and Possible Actions for Communicators Today
March 11, 2025
One Common Language
March 10, 2025
“Make America Healthy Again”—A marketing and comms challenge
February 26, 2025
Are Mass Packaging Manufacturers Losing Their Metal?
February 18, 2025
Can America Stay Ahead in AI?
February 05, 2025