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No More Tiers: Navigating the Future of Consumer Demand across China's Cities


November 2015 | Executive Summary

One of the most significant questions for global business leaders over the next decade is how to capture Chinese consumption growth against a backdrop of deep structural challenges in China's economy. Presenting two new, complementary frameworks, this report can help companies develop a roadmap for the path ahead. 

  • City Strata Replacing the tier system with a finer segmentation of the consumer market, 11 city strata are identified and ranked, based on an analysis of 200 variables.
  • Connected Spenders Identifies the consumers within each stratum who are most likely to drive spending growth over the next decade.

Explore our full portfolio on the future of consumer spending in China.



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AUTHORS

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Louise Keely

Executive Vice President
Nielsen

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Andrew Polk

Co-founder and Head of Economic Research
Trivium/China

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Ethan Cramer-Flood

Senior Fellow
China Center for Economics and Business
The Conference Board

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Brian Anderson

Associate Program Director
The Demand Institute

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Ben Cheng

Senior Methodologist, Data Analytics
The Conference Board

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Xiaohui (Janet) Hao, PhD

Senior Economist
The Conference Board

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Siqi Zhou

Associate Economist
The Conference Board China Center for Economics and Business

FILTER BY CENTER

CHINA CONSUMPTION CONTENT

China Consumption Story: Year End 2019

December 12, 2019 | CHINA CENTER PUBLICATIONS

A Wealth of Opportunity

November 03, 2016 | THE DEMAND INSTITUTE

China's Connected Spenders & Car Demand

September 14, 2016 | BOOK

Our Experts

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Andrew Polk

Co-founder and Head of Economic Research

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Ethan Cramer-Flood

Senior Fellow

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RESEARCH & INSIGHTS

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September Data Indicate Pause in Deceleration

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November 01, 2019 | China Center Publications