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Part 1: How Consumers Define Sustainability and View Organizations' Sustainability Efforts

February 2020 | Research Report

This report is part of a two-part series on consumers’ attitudes about sustainability. The research is based on The Conference Board® Global Consumer Confidence Survey, an online survey of more than 30,000 consumers in 64 markets, conducted in collaboration with Nielsen in February 2019. Part 1 describes what consumers around the world mean by sustainability and how they view business sectors’ and policy makers’ sustainability efforts. Part 2 explores which sustainability features attract consumers to sustainable brands, reasons for them to not buy brands with sustainable features, and where they rank sustainability features among their buying criteria.



Denise Dahlhoff, PhD

Senior Researcher, Consumer Research
The Conference Board

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