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Metrics for Innovation Leaders: Using Metrics to Drive Better Outcomes


April 2019 | Research Report

CEOs see not having an innovation measurement framework as an important obstacle to future innovation. But how exactly do you measure innovation? 

The Signposts of Innovation framework provides businesses with a starting point for measuring both financial metrics, such as revenues, profit, and ROI, and nonfinancial ones, such as corporate reputation and ability to attract talent. This report fills in the complete framework with several new “intangible” or qualitative metrics. Businesses can choose from the extensive lists only the metrics that are most applicable to their own operations—flexibility, customization, and simplification are essential.


AUTHORS

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Rita Shor

Program Director, Product & Services Development Council, Co-Program Director, Innovation Leadership Council, and Applied Innovation Council
The Conference Board

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Anne Greer

Program Director, Market Insights Council; Co-Program Director, Innovation Leadership Council, and Applied Innovation Council
The Conference Board

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John Metselaar

Program Director and Senior Fellow
The Conference Board


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