Marketing Institute - United States | The Conference Board

The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies.

MARKETING & COMMUNICATIONS CENTER

SIGN UP SIGN IN

LINKEDIN
EMAIL
TWITTER
FACEBOOK

Share

The stakes have never been higher to manage the dynamic relationship among employees, customers, and other stakeholders. Success requires pertinent, practical and proven marketing and communications know-how. We aim to address your most important opportunities through timely, peer-proven and practical knowledge that inspires you for what's ahead.

Communications

Consumer Dynamics

Marketing

Sales

RESEARCH & INSIGHTS

Ad Industry Chaos: How Did We Get Here?

Ad Industry Chaos: How Did We Get Here?

A New Paradigm for Media Investment Strategy

A New Paradigm for Media Investment Strategy

Innovate or Hunker Down: What Executives Think about Data Privacy, Security, and Regulation

Innovate or Hunker Down: What Executives Think about Data Privacy, Security, and Regulation

more >>

EXPLORE

EXPERT BRIEFINGS

Expert Briefing

Unlocking Value from Integrated Corporate Communications and Marketing

COUNCILS

Council for CMOs United States

Customer Experience Council United States

Market Insights Council United States

more >>

CONFERENCES & EVENTS

AI for Enterprise Marketing June 02, 2020 (New York, NY)

PUBLICATIONS

Ad Industry Chaos: How Did We Get Here?

A New Paradigm for Media Investment Strategy

C-Suite Challenge™ 2020: Risks, Opportunities, and Hot-Button Issues

more >>

CASE STUDIES

DBS | The 2019 Excellence in Marketing and Communications Awards

Chevron/McGarryBowen | The 2019 Excellence in Marketing and Communications Award…

Lionbridge | The 2019 Excellence in Marketing and Communications Awards

more >>

BLOGS

The Intersection of Internal and External Communication

It’s Time for CMOs to Rally a Cross-Functional Approach to Customer Experie…

The Changing Nature of Influence—from Lil Miquela to Fashion Ambitionist

more >>

CONSUMER MEASURES

CONSUMER MEASURES

Global Consumer Confidence

US Consumer Confidence

EARN CREDITS

Register to earn HRCI, SHRM, and CPE credits on our upcoming webcasts, conferences, and other events.

more >>

MEDIA ROOM

WEBCASTS | UPCOMING

Marketing & Communications Watch January 30, 2020

more >>

WEBCASTS | ON DEMAND

Economy Watch January 08, 2020

Marketing & Communications Center Chat December 19, 2019

Digital & Social Media 2020: Predictions and Probabilities December 03, 2019

more >>

VIDEOS

The Conference Board Brand Journalism Seminar

Insight Minute: What are CEOs' hot-button issues for the coming year?

Insight Minute: What will customers value in the future?

more >>

PODCASTS

How Procter & Gamble makes Sustainability part of its Strategy, Brands and …

The Business of Platforms and Platforms As Brands

Building Sustainable Brands: A Packaging and Operational Approach with Tom …

PRESS RELEASES

SNCR Announces 2018 Excellence in New Communications Award Winners May 01, 2018

Companies Are Bolstering Corporate Communications by Increasing Team Sizes … February 28, 2018

more >>

IN THE MEDIA

Denise Dahlhoff: Another year of “retail apocalypse”? Not quite. January 13 | Marketplace: Listen

Diane Lim: Using Tech to Create Futuristic Stores July 23 | The Street: Read

Rebecca Ray: C-Suite Challenge January 25 | Wharton Business Radio: Listen

more >>

Our Experts

Alex_Parkinson square.jpg

Alex Parkinson

Communications Institute Co-Leader
The Conference Board
Principal
Parky Communications

Matteo Tonello

Managing Director, Environmental, Social, and Governance (ESG)
The Conference Board

Odland, Steve 120x120.jpg

Steve Odland

President and CEO
The Conference Board, Inc.

pmg_train (2) (100x100).jpg

Phil Gomes

Chief Communications Officer
Bloq, Inc.

JP Kuehlwein

Principal
Ueber-Brands
Marketing Institute Leader
The Conference Board

Denise Dahlhoff, Ph.D.

Senior Researcher, Consumer Research
The Conference Board

Vanessa DiMauro

CEO
Leader Networks
Senior Fellow
The Conference Board Marketing and Communications Center

Katie Paine

Founder and CEO
Paine Publishing
Senior Fellow
The Conference Board Marketing and Communications Center

Jeff Pundyk

Senior Fellow
The Conference Board Marketing and Communications Center

Jen McClure

Distinguished Principal Fellow
The Conference Board Marketing and Communications Center
Publisher
Biznology
CEO
JEM

James Gregory

Senior Fellow
The Conference Board

Timothy Powell

President
The Knowledge Agency
Senior Fellow
The Conference Board Marketing and Communications Center

Nora Ganim Barnes

Chancellor, Professor of Marketing, Director, Center for Marketing Research
University of Massachusetts Dartmouth
Senior Fellow
The Conference Board Marketing and Communications Center

Elizabeth Albrycht

Director
Verasolve

Christine Bailey_photo Sep18.jpg

Dr. Christine Bailey

Chief Marketing Officer
Valitor
Senior Fellow
The Conference Board Marketing and Communications Center

Susan Getgood

Vice President - Product Innovation
SHE Media

Mike Moran

Senior Fellow, Marketing and Communications Center, and Program Director, Digital Leadership & Transformation Council and Digital Strategy Council
The Conference Board