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COVID-19 Scenarios: Rebooting an Economy in Free Fall

COVID-19 Scenarios: Rebooting an Economy in Free Fall

Sustainability Summit: Integrating Sustainability into Business Strategy, July 14-15, 2020

Sustainability Summit: Integrating Sustainability into Business Strategy, July 14-15, 2020

AI for Enterprise Marketing-June 02, 2020

AI for Enterprise Marketing-June 02, 2020

MARKETING & COMMUNICATIONS CENTER

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MARKETING & COMMUNICATIONS CENTER

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The stakes have never been higher to manage the dynamic relationship among employees, customers, and other stakeholders. Success requires pertinent, practical and proven marketing and communications know-how. We aim to address your most important opportunities through timely, peer-proven and practical knowledge that inspires you for what's ahead.

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Communications

Consumer Dynamics

Marketing

Sales

RESEARCH & INSIGHTS

C-Suite Challenge<sup>™</sup> 2020: Collaborating to Compete

C-Suite Challenge™ 2020: Collaborating to Compete

A New Paradigm for Media Investment Strategy

A New Paradigm for Media Investment Strategy

Ad Industry Chaos: How Did We Get Here?

Ad Industry Chaos: How Did We Get Here?

C-Suite Challenge<sup>™</sup> 2020: Risk, Opportunities, and Hot-Button Issues/Chartbook

C-Suite Challenge™ 2020: Risk, Opportunities, and Hot-Button Issues/Chartbook

Part 1: How Consumers Define Sustainability and View Organizations' Sustainability Efforts

Part 1: How Consumers Define Sustainability and View Organizations' Sustainability Efforts

Part 2: How Sustainability Features Influence Consumers' Choices

Part 2: How Sustainability Features Influence Consumers' Choices

Consumers' Attitudes about Sustainability

Consumers' Attitudes about Sustainability

C-Suite Challenge<sup>™</sup> 2020: Risks, Opportunities, and Hot-Button Issues

C-Suite Challenge™ 2020: Risks, Opportunities, and Hot-Button Issues

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EXPLORE

EXPERT BRIEFINGS

Expert Briefing

Unlocking Value from Integrated Corporate Communications and Marketing

COUNCILS

Council for CMOs United States

Customer Experience Council United States

Market Insights Council United States

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CONFERENCES & EVENTS

The Ultimate Disruption - Connecting with Consumers During Coronavirus April 09, 2020 (, )

2020 Internal Communications Seminar July 14 - 15, 2020 (New York, NY)

AI for Enterprise Marketing October 15, 2020 (New York, NY)

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PUBLICATIONS

Consumers' Attitudes about Sustainability

C-Suite Challenge™ 2020: Risk, Opportunities, and Hot-Button Issues/Chartb…

C-Suite Challenge™ 2020: Collaborating to Compete

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CASE STUDIES

DBS | The 2019 Excellence in Marketing and Communications Awards

Chevron/McGarryBowen | The 2019 Excellence in Marketing and Communications Award…

Lionbridge | The 2019 Excellence in Marketing and Communications Awards

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BLOGS

The ABCs of Managing and Surviving a Crisis

Winners and Losers as the 2019 Fortune 500 Approach Social Media Saturation

The 2019 List of the Biggest and Best Online Customer Communities

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CONSUMER MEASURES

CONSUMER MEASURES

Global Consumer Confidence

US Consumer Confidence

EARN CREDITS

Register to earn HRCI, SHRM, and CPE credits on our upcoming webcasts, conferences, and other events.

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MEDIA ROOM

WEBCASTS | UPCOMING

Window On COVID-19 (the Novel Coronavirus) Part II March 25, 2020

A Conversation With Jim Stengel, Former Global Marketing Officer at Procter & Gamble April 02, 2020

How COVID-19 Might Impact Consumers' Attitudes about Sustainability April 22, 2020

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WEBCASTS | ON DEMAND

Window On COVID-19 (the Novel Coronavirus) Part II March 25, 2020

Boosting Brand Strength: How to benchmark and strengthen brand equity March 05, 2020

Window On the COVID-19 (Novel Coronavirus) Crisis and Its Implications for … February 26, 2020

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VIDEOS

The Conference Board Brand Journalism Seminar

Insight Minute: What are CEOs' hot-button issues for the coming year?

Insight Minute: What will customers value in the future?

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PODCASTS

COVID-19: The Crisis Communications Response

COVID-19: Should Companies Mix Marketing with Public Health and Safety Mess…

On Sound Branding

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PRESS RELEASES

Companies Have Significantly Increased Disclosure on Sustainability Issues,… February 07, 2020

In a report released today, The Conference Board finds that the environment… December 17, 2019

The Conference Board Appoints Chiqui Cartagena as CMO and Leader of Marketi… September 10, 2019

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IN THE MEDIA

Price premium, unclear communications are key barriers for sustainable bran… March 06 | Luxury Daily: Read

Denise Dahlhoff : Discusses Sustainable Consumption February 28 | Wharton Business Daily Radio: Listen

Shoppers Balk at Pricey Sustainable Fashion—Here’s What Brands Can Do February 13 | Sourcing Journal: Read

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Our Experts

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Alex Parkinson

Communications Institute Co-Leader
The Conference Board
Principal
Parky Communications

Matteo Tonello

Managing Director, Environmental, Social, and Governance (ESG)
The Conference Board

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Steve Odland

President and CEO
The Conference Board, Inc.

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Phil Gomes

Chief Communications Officer
Bloq, Inc.

JP Kuehlwein

Principal
Ueber-Brands
Marketing Institute Leader
The Conference Board

Denise Dahlhoff, Ph.D.

Senior Researcher, Consumer Research
The Conference Board

Vanessa DiMauro

CEO
Leader Networks
Senior Fellow
The Conference Board Marketing and Communications Center

Katie Paine

Founder and CEO
Paine Publishing
Senior Fellow
The Conference Board Marketing and Communications Center

Jeff Pundyk

Senior Fellow
The Conference Board Marketing and Communications Center

Jen McClure

Distinguished Principal Fellow
The Conference Board Marketing and Communications Center
Publisher
Biznology
CEO
JEM

James Gregory

Senior Fellow
The Conference Board

Timothy Powell

President
The Knowledge Agency
Senior Fellow
The Conference Board Marketing and Communications Center

Nora Ganim Barnes

Chancellor, Professor of Marketing, Director, Center for Marketing Research
University of Massachusetts Dartmouth
Senior Fellow
The Conference Board Marketing and Communications Center

Elizabeth Albrycht

Director
Verasolve

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Dr. Christine Bailey

Chief Marketing Officer
Valitor
Senior Fellow
The Conference Board Marketing and Communications Center

Susan Getgood

Vice President - Product Innovation
SHE Media

Mike Moran

Senior Fellow, Marketing and Communications Center, and Program Director, Digital Leadership & Transformation Council and Digital Strategy Council
The Conference Board