Marketing Press Releases
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1 in 5 Consumers Has Avoided Buying a Brand Over Its Data Practices: Survey Finds Widespread Skepticism Over How Companies Collect and Use Personal Data
From websites to wearables, today’s companies are collecting richer data on their users than ever before—and promising to deliver more convenient, personalized, and cost-effective experiences in return. |
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Survey: Despite Shaky Economy, Holiday Shoppers Plan to Spend Same Amount on Gifts as in 2019
Despite the economic fallout from COVID-19, consumers are entering this holiday season intending to spend about $673, according to an estimate from The Conference Board—on par with last year’s spending estimate of $675. |
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Customers Are Changing, So Should Marketing
Right Balance Between Tech and Human Touch Can Enhance Omni-Channel Experiences |
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The Conference Board Issues Statement in Response to US Unrest
The Conference Board Response to Civil Unrest |
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Companies Have Significantly Increased Disclosure on Sustainability Issues, But Pressure to Do More Continues
New edition of annual benchmarking study examines trends in global CSR reporting |