What should be your brand strategy in driving awareness, consideration, and trial? Do you wonder which is more effective: mass marketing or micro-targeted communications?

Join The Conference Board as we launch the first program in our series, “Battle of the Marketing Minds.” During this inaugural program, world-renown marketing professionals, who are proponents of what seem like opposing strategies, face off with one another. You can join this interactive webcast, ask questions and come to your own conclusions.

As an opening to this series, Les Binet and Peter Field, co-authors of Marketing in the Era of Accountability and Media in Focus: Marketing Effectiveness in the Digital Era, will provide strong evidence in support of mass-targeted, but well-executed, ad campaigns to drive effectiveness. On the other side of the desk will be Mark DiMassimo, CEO and founder of DiMassimo Goldstein, who will emphasize significant wins for his clients using a vastly different marketing approach focused on direct, one-on-one communications to change consumer behaviors.

The debate will be moderated by JP Kuehlwein, a veteran practitioner, noted expert, teacher and author in the area of brand strategy development and elevation, and marketing execution.

Who Should Attend: Anyone involved with marketing and communications, brand building, business strategy, and customer engagement