As the saying goes “If you can’t measure it, you can’t improve it.” This is particularly true in the world of CSR impact measurement. For years now, many CSR programs have used proxy “impact” statements like “we donated $3 million last year” and “we reached 2,000 people” instead of actual impacts. If this sounds like your CSR program, this is the webcast for you.

In this interactive session, we’ll take you through the challenges of CSR impact measurement, how to get started measuring your real impact, and what you need to measure to prove (and improve) your philanthropic efforts. It’s not just about measurement though: we’ll give examples of how you can celebrate your results, both internally and externally.

By attending this webcast, you will:

• Know the four metrics you should be tracking when getting started with impact measurement
• Translate proxy impact metrics (inputs, outputs) into real impact (outcomes)
• Understand how measuring your CSR results can help you improve your impact

Who should attend:
CSR leaders who are interested in better tracking the results of their initiatives.