The world looks like a very different place due to the COVID-19 pandemic. The pressures on businesses to survive and prosper are extreme. Does this mean purpose is no longer important, or that doing the right thing falls lower on the agenda? How can purpose be aligned with profit to better rebuild?

After attending this webcast, you will be able to:

• Recognize the impact of COVID-19 on business ethics and purpose
• Address how businesses can build back better through combining purpose and profit
• Identify where business leaders might focus to ensure doing the right thing pays