How can brands pivot to an increasingly majority minority American culture? 

Tune in and learn from a groundbreaking Hispanic Marketing Council study and explore:  

• Who is acculturating to whom?
• POC: An identity or a movement?
• The power of in-culture & diverse media, marketing, and content for EVERYONE
• 2023’s “Work hard!” culture and what is fueling it + other comparisons to 2014 work life
• Hispanic, Black and Asian report card on workplace cultural comfort
• People <50 have changed dramatically.  Have companies changed to meet them?”

The HMC study, funded by Kantar, TelevisaUnivision, ThinkNow and the Asian American Advertising Federation (3AF) was conducted in 2023 with 4,600 quantitative interviews and 24 qualitative interviews among non-Hispanic white, Hispanic, non-Hispanic Black and non-Hispanic AAPI respondents ages 13-49.  This unique multicultural study tracks trends from previous 2014 – 2020 studies and includes new areas of study unique to 2023 as well including, for the first time, a deep dive into AAPI cultural insights, thanks to HMC’s collaboration with the 3AF.