About this Webcast

While communication is not the leading harbinger of success, many would-be innovators underuse it, hampering their progress. Our recent series of interviews with successful innovators reveals that strategic, skillful, and disciplined communication is front and center for them.

“When I took the job, I thought the most important thing was doing great work. I realized within the first year that communication was most important. Why is this important? It helps in managing four key stakeholder groups: talent, customers, external partners, and the media world.” --Senior Vice President and Chief Innovation Officer of a large software company

During this webcast, we’ll share five communication techniques and seven communication skills that help leaders overcome common innovation challenges and exploit opportunities. The research is based on our interviews with 17 leaders—innovation executives, communications leaders, CEOs, and other C-suite executives—from 10 different companies based in the United States and Europe.

By Attending, You Will Learn

• The list of communication activities carried out by innovation leaders in U.S. and European large companies
• The strategies you need in order to plan and organize those communication activities
• The skills you need to communicate about your new work such as new processes, programs, and products
• The role that communication plays in innovation success 
• Major communications principles, strategies and techniques that innovation leaders in the U.S. and Europe use to increase their innovation success
• The reasons why effective communication on innovation is particularly challenging

Who Should Attend:

CEO and C-suites, SVPs, VPs and executives, who are implementing new processes and programs or developing new products, because of the pandemic or for other reasons