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How can brands pivot to an increasingly majority minority American culture?
October 23, 2024 11:00 AM - 12:00 PM ET
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Copy LinkHow can brands pivot to an increasingly majority minority American culture?
Tune in and learn from a groundbreaking Hispanic Marketing Council study and explore:
The HMC study, funded by Kantar, TelevisaUnivision, ThinkNow and the Asian American Advertising Federation (3AF) was conducted in 2023 with 4,600 quantitative interviews and 24 qualitative interviews among non-Hispanic white, Hispanic, non-Hispanic Black and non-Hispanic AAPI respondents ages 13-49. This unique multicultural study tracks trends from previous 2014 – 2020 studies and includes new areas of study unique to 2023 as well including, for the first time, a deep dive into AAPI cultural insights, thanks to HMC’s collaboration with the 3AF.
We've put together some commonly asked questions to give you more information, webcast FAQs. If you still can't find an answer to your question, please contact the customer service team at +1 212 339 0345.
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